Susannah Ross
Communication Services

Articles & Books

(latest first)

Published on 27th April 2007, Chambers Desktop Guide offers simple and clear advice for anyone who has to write copy for a website. It shows you how language works and how to choose the right words, for search engines as well as users, and organise your information to create a site that users can navigate easily - all you need to know about writing for the Web.

Making websites involves three very different kinds of skill — technical, visual, and editorial — and the three must work together, which is why it is so difficult. I would argue that making websites is primarily an editorial job. So, to help make the case for writers and editors, here are my ten tips.

Marketers are told to think of their customers, yet so many websites are all about the business or the organisation and the customer is nowhere to be seen. On a website the customer must come first.

You may have a fascinating archive and a good website, but how do you get the two to work together? Here are some ideas for making your archive available through your website.

How people learn, how to plan programmes, how to interview - these are a few of the topics covered in this manual for makers of educational radio and television programmes.

The Ambridge local history website is more likely to succeed than many of the ideas that went online in the days of dotcom mania. Find out what kinds of websites are likely to succeed.

The Web has opened up new careers for writers. It also poses new challenges. How do journalists and others need to adapt their skills to the medium? This article has lots of tips.

What's so special about the Web? That's the starting point for this book, which covers the basics of good writing as well as the special characteristics of the Web. As one reviewer says "This small but clearly organized book is packed with practical advice."

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