Ten tips for building a better website
by Susannah Ross
(MarketingProfs - www.marketingprofs.com - April 2007)
Reviews
"Susannah Ross has written a great article for old hands and newbies alike called 10 Tips for Building a Better Web Site. From breaking up your information (#2) to using more verbs (#8) to anticipating users' questions (#5), she shines a light on issues you may have overlooked the last time you wrote copy for your site. If your Web site isn't delivering the traffic or business you think it should, be sure to check out 10 Tips for Building a Better Web Site."
"... excellent ideas written in a style that's easy to understand."
" Visual, technical, editorial: the trinity of web marketing. I've been thinking a lot about the latter of the three, so I'm going to write about writing. I stumbled upon this insight from Susannah Ross:
I argue that making Web sites is just as much an editorial job as it is a visual job: at least I would like never to be presented with a pilot site where all the important decisions about content, layout, organization, and navigation have already been taken, and then to be asked to write the copy - in effect, to fill in boxes.
Right on, sister. While Andy's working away at design, I'm constantly thinking, What do we have to say? How are we going to say it? Where are we going to put it?"
I liked that last review, so I put it in even though the writer seems to have disappeared. Does anyone know what happened to Dark Oak Studios?